Online Marketing Essay Example | Topics and Well Written Essays - 1750 words

Online Marketing - Essay ExampleThere are many components which model consumer behaviour namely cultural, social, personal and psychological (Kotler & Armstrong, 2001). These characteristics cannot be controlled by the companies therefore, a need to assess these elements in order to create an effective marketing plan.Cultural factors include culture, subculture and social class which all exert the broadest and deepest influence on buyer behaviour. Culture is the most basic cause of the wants and behaviours of a consumer because it cultivates how a person chooses its values and learns its standards for achievement and success. Moreover, it varies from country to country and it can to a fault have a shift within its own sphere which may cause a new product entry. On the other hand, subculture refers it the piddlinger groups of mint who share the same value system and it can include nationalities, religions, racial groups and geographic regions. Many of these subcultures compose the important market segments for which products are specifically designed and marketed. Lastly, social classes are the divisions in a society composed of people who share similar values, interests and behaviours. These form the social class structure which exists in close to every society. It is not determined by a single component alone but a combination of different elements such as occupation, income, education, wealthiness and other variables. These social classes show individual product and brand preferences in areas such as clothing, furniture, cars and leisure activities. Social factors also influence consumer behaviour. It includes the following small groups, family, social fictional characters and status. Groups are two or more people who interact in order to accomplish mutual goals. Usually, these groups have their own opinion leading who are the members of a reference group that wields influence on others because of various reasons such as special skills, knowledge and p ersonality. Companies often use the opinion attractor as the basis on how to properly execute its marketing strategy. The next social factor is the family which is considered as the most important consumer buying organization in a society (Kotler & Armstrong, 2001). There is a need to be constantly updated of the shifting roles of family members because each - father, mother, child - has a different role and influence on the purchase of goods and services. The last factors are roles and status. These factors refer to the positions held by each person in each of the groups he belongs to but they are completely different in definition. A role is composed of activities which people are expected to do in the group while status is the position which goes along with a role that reflects the general esteem accorded by society.

A Reaction essay paper on a book named Bless Me Ultima by Rudolfo

A Re identification numberion paper on a bear named Bless Me Ultima by Rudolfo Anaya. for Ethnic studies class - Essay ExampleThe novel is deeply engrossing and has sensitively explored the uncertainties and confusion of the young generation. I believe that the hand reflects the general dilemma of youth who is caught between the good and the bad things of life. The religion and varying socio-cultural value system have increasingly become contentious because they bombard to provide the contemporary society with strong uniform code of living. The clash of values and intolerance amongst the people at large needs to be treated with forbearance and fortitude. People should become more like Ultima who interprets the spirituality and religion in terms of human values and resilience. The author has subtly introduced diversity of issues which atomic number 18 not only relevant but they are also vital ingredients of human life and must be nurtured for creating a better world for children. Indeed, by using magical realism, he has been able to emphasize and explain the social dilemma that people face against a covert or an overt act of untold violence and apathy. Reference Anaya, Rudolfo. Bless Me, Ultima. Grand Central Publishing. 1994.

Topic Developement 3 Essay Example | Topics and Well Written Essays - 1000 words

Topic Developement 3 - Essay ExampleTherefore, this study will attempt to answer the following questions i. What is the legal definition of unsuccessful person and what be the causes and consequences of nonstarter? ii. What are the various creates of bankruptcy and what are the legal procedures applicable in declaring a company bankrupt? iii. What is the chronological evolution of bankruptcy in the USA? iv. What are the tendencies and signs pointing to bankruptcy of a company and what are the technical financial details of bankruptcy? v. How idler bankruptcy be mitigated and what is the mathematical function played by other disciplines such as psychology and management in mitigating the effects of bankruptcy? Through answering these questions, it will be accomplishable to thoroughly cover the concept of bankruptcy, right from its evolution to the contemporary state, highlighting the tendencies and the signs indicating that a company is headed for bankruptcy, as well as embr aceing how the state of bankruptcy can be mitigated. Additionally, the role of certain disciplines in addressing bankruptcy will be evaluated, to create an understanding of the interrelationships between various disciplines. This study will take the form of qualitative research design, where the historical background of bankruptcy will be analyzed, with a view to understanding the chronological changes in bankruptcy laws, up to the current laws applicable. The study will also take the form of a case study, where it will analyze the historical bankruptcy of certain companies in the USA. The taper of this analysis will be an inquiry into the causes of the bankruptcy, what laws and legal procedures were applied to declare those companies bankrupt and what were the consequences of the declaration of bankruptcy to the company and to tits stakeholders. Further, the study will engage in trenchant the attempts made by various companies to revive themselves from the state of bankruptcy, a nd how successful their strategies were, to revive the companies. The study will also engage in comparing bankruptcy for several(predicate) companies, evaluating how such companies addressed the issue of bankruptcy and determining which companies were successful and which ones were not. In so doing, it will be possible to determine the most appropriate strategies that are applicable in addressing the issue of bankruptcy for companies. Additionally, the role of various disciplines such as psychology and management in helping the companies address their state of bankruptcy will be analyzed, with a focus to understanding the relationship between the concept of business, management and psychology. This will be followed by recommendations on how companies can address bankruptcy, based on the success factors identifiable under different company case studies. The effect of bankruptcy in the economy is yet another focus of this study. Bankruptcy offers an individual or an organization the opportunity to start afresh, through forgiving the debts that cannot be paid and strategizing on the way forward (Ekvall & Smiley, 2007). Additionally, the declaration of bankruptcy gives the creditors an opportunity to measure the extent of their debt repayment, based on the assets of the organization that are available. This way, the declaration of bankruptcy is beneficial to the economy, since it serves to untie and set free the resources held by the pleonastic business, which are then re-invested into the economy with much vigor (Ekvall & Smiley,

A COMPARISON OF AN AUTHENTIC TEXT WITH A PEDAGOGIC TEXT Essay

A COMPARISON OF AN AUTHENTIC textbook WITH A PEDAGOGIC TEXT - Essay ExampleAuthentic texts are defined as a text made to realize a social function within the verbiage corporation. Pedagogic texts such as text dialogues like those found in English as a Foreign Language teaching materials differ more often than not from authentic texts across a variety of discourse features (Stubbs 2009) and (Widdowson 2008). These features include turn-taking and length patterns, the number of repetitions and false starts, lexical density, pa employ, terminal latching or overlap frequency as well as usage of back-channelling and hesitation devices. This paper will compare and contrast an actual dialogue with a text book dialogue using a hotel booking promise dialogue as an illustration. Conversations length Generally, an authentic telephone conversation on hotel booking would be longer than a telephone dialogue in a textbook (See Appedix 1 and 2). This can be explained by the fact that the turns taken by the information givers are virtually doubly lengthy as those undertaken by the information receivers (Carter 2008) and (Sacks, Schegloff & Jefferson 2010). Authentic telephone dialogues would have a more intricate arrangement, with the straightforward question-answer pattern interrupted by some(prenominal) factors (McCarthy & Carter 2004). For example, problems arise in Booking a hotel by phone, there are unavailable way of lifes on ground floor, plus on lift of that a discussion concerning elevators as well as standard rooms versus executive rooms may arise (Cunningham & Moore 2005). Further information is regularly entreated by the giver of information. For instance, in a conversation concerning hotel booking, the assistant may enquire whether the client would prefer a room with twin beds or one beds. Answers to queries are longer within authentic texts, where the information giver offers more than one option (Stubbs 2009) (Widdowson 2008). For instance, in hotel boo king the receptionist may suggest a room with an ocean view. Clearly, real-life is not as straightforward and simple as compared to dialogues found in text books. Text book dialogues are precise since they cannot capture a real-life scenario and perhaps because the text books writers tend to present them that way (Carter & McCarthy 2007) and (Myers-Scotton & Bernstein 2008). Unlike in real dialogues, the language of text book dialogues represents a can do community where interaction is generally problem-free and smooth (See appendix 2). The speakers collaborate with one another courteously the dialogue is neat, predictable and tidy. The queries and responses sequenced somewhat in the style of a court-room doubt or quiz show (Cunningham & Moore 2005). This is, certainly, intentional and is executed for several reasons. Principally, if the core objective of text book dialogue is to exhibit novel functional and morphological language through text simplification, this enables learners to focus upon target language exhibited, to spot it, as well as hopefully obtain the structures rapidly accordingly (Carter 2008). another(prenominal) reason for text simplification is to render comprehension tasks simpler. If a dialogue runs along expected lines, in which the author expect the learner to be certified of what may be uttered next as well as utilize top-down procedure to decrypt the message (Carter & McCarthy 2007), (Stubbs 2009) and (Widdowson 2008). The more random a dialogue is, the more acquirers have to depend upon bottom up processing, for instance, taking note of individual words as well as developing them up to reach at the implication (Sacks, Schegloff & Jefferson 2010). Nevertheless, if the dialogues are only made predictable, learners may be denied the chance to build up their

What is job analysis Essay Example | Topics and Well Written Essays - 500 words

What is clientele analysis - Essay ExamplePart of the reason for this is that managers feel that they have been familiar with the content of the accessible sciences, human constitution, since their childhood as opposed to, say, the content of nuclear physics or microbiology. This leads managers to rely on what they perceive as their experience-based k flatledge of human nature in personnel decision making.Job analysis is a systematic process for acquiring objective and detailed nurture about jobs. It is not a single methodology provided a generic term representing a range of techniques. The data gathered may be in the form of information on job tasks, roles, and job holder attributes relevant to job performance (p. 9).In organization, the role of job analysis has encountered managers who do seem to have positive considerable insight into human behavior. As a result of long years of watching successful and unsuccessful performers in particular positions, they can now make well-i nformed guesses as to which employee will be successful in those positions. This discerning ability, however, is likely to be specific to the positions and could not be powerively utilise to organizational development programs for employees in different occupational specialties and levels of organizational functioning.Job analysis is crucial for effective recruitment because it allows certain standardization of job description. To effect the standardization and control for which procedures are designed, they are presented in a specific format conveying information for a particular action to be taken. The accomplishment may be only one step in a series of steps or the entire series. Once formalized in this way, job analysis procedures need to be followed clearly to achieve their objectives. Sometimes exceptions in job analysis may be made to a formalized process, but in that case the manner of making an

African American Studies-Introduction to the Art of Africa Essay

African American Studies-Introduction to the Art of Africa - Essay ExampleAdult men in African wear most masks. Nevertheless, there argon there is one mask that is not worn by men. The main purpose of this paper is to describe which mask is not worn by men. In addition, there will be an analysis of when the mask is worn as well as who wear the masks.Majority of masks are worn by men as they are the only people in the society who are permitted to conduct ritual activities. Most masks are worn in ceremonial dances, basis ceremonies, during the war as a sign of being brave among other occasions. On the contrary, the Mende mask is worn exclusively by women (Foster 1).The Mende mask is worn by the Sande societies who are geographically located in the sub-Saharan Africa. To be precise, the Sande society is situated in Sierra Leone and Liberia. The Mende people are approximated to be around devil million, and their primary economic activity is farming.In the Sande society, women utilize to perform rituals that required the appearance of the masked figure of the Mende helmet mask. Although there were many variations in carving styles and local practices due to their large population, their significance in performing the rituals was still felt by the Sande society (Schulze 1).In the Sande society, when women reached puberty, the initiation address begun. The goal of the initiation process was to teach young women some of the responsibilities of an adult Mende woman. These Mende girls are taught to be modest in behavior as well as being hardworking. During initiation ceremonies, The Mende women used to wear masks as a show of courage and determination. This was also to demonstrate to the young girls that they are entirely welcome into adulthood. The already initiated girl is then given over a unique mask just for her that is carved from a section of a trunk of a tree. In most cases, the carving was made from cotton wool tree. Before the mask is carved, the woodcar ver is let wait until he hears a scream from the girl as she undergoes

EU LAW Coursework Example | Topics and Well Written Essays - 2000 words

EU LAW - Coursework ExampleIn this regards, clause 21 states that there should not be any discrimination with take to be to religion, colour, cultural or social origin, generic features, language, political faith, minority, property, disability, age and gender (Pearson Education, n.d.). Principles of directional 2004/38 Article 6 denotes that EU Citizens have the right of residence h altogether on the area of other EU member nations for a period up to three month (Europa, 2004). Hence, considering the principles stated in Article 6 of EU Law, as an EU citizen, Sally has the right to reside in Spain for employment purposes for three months. However, if Sally desires to remain in Spain for over 3 months, there is a need for registering herself with any of the relevant governmental bodies in the region such as town hall or local police station. ... The Directive principles have also been pursued for eliminating needless limitations on the Free Movement of Workers. This directive prin ciple has perpetually narrowed the pathway for employees, so that they can seem for work in any other EU nations. On the instauration of Directive 2004/38/EC, the people of EU can authorise their existence in any of the EU nations within a rational and unbiased span of time. However, depending on the duration to reside in foreign nations, other procedures also collect to be fulfilled (European Parliament, n.d.). Case 48/75 Royer under Directive 2004/38 -14(4) (b) The eccentric person of Royer provides significant insight about the free movement of workers. The case agrees that freedom of institution of self-employed person and autonomy to offer services are all reinforced by the injunction of discrimination with respect to nationality. In the case, it has been depicted that freedom of employees depend on the similar principles as they concern the entry and reside into other EU nation which has been considered within the community regulations and the preventions of all judgements which is majorly based on racial differences (Tovey, 2003). Article 18 TFEU The subject matter of Article 18 TFEU is to implement initiatives with the aim to combat discrimination on the basis of nationality. To be precise, this article states that the right of individuals will not be differentiated with respect to race which is considered as the fundamental principle of EU law (Pearson Education, n.d.). Article 6 of Regulation 1612/68 In the year 1968, the Council of European Communities sanctioned Council